Transaction Overview

Chapter International acted as exclusive sell-side advisor to Duramond in its acquisition by Atomic, a US-based technology holding company executing a strategic expansion into the UK SaaS market. The transaction was structured as a full acquisition, with Chapter managing the end-to-end process from initial valuation through to final close.

The deal represents one of the firm’s landmark cross-border mandates — navigating a multi-jurisdictional process across the UK and US, with buyer engagement running simultaneously across both markets to build the competitive tension required to achieve an above-market outcome for the founder.

About Duramond

Duramond is a UK-based SaaS business operating in the B2B productivity space, providing workflow automation tools to mid-market clients across professional services, logistics, and digital commerce. Founded in 2018, the business had achieved consistent year-on-year revenue growth, with a diversified client base and strong net revenue retention metrics that positioned it as an attractive acquisition target in the current market environment.

Prior to approaching Chapter International, the founder had explored the market independently but recognised the complexity of running a structured international process without specialist advisory support — particularly given the cross-border nature of the most credible buyer pool.

Our Role

Chapter International managed the full transaction process on behalf of the Duramond founder. This included a comprehensive pre-market preparation phase — restating financials for an acquisition audience, preparing the Information Memorandum, and structuring all due diligence materials prior to buyer engagement.

The firm ran a targeted outreach process across its buyer network in the UK, US, and EU, generating multiple expressions of interest and ultimately facilitating a competitive process between several credible acquirers. Chapter managed all buyer communication, negotiated deal terms across price, structure, and transition arrangements, and coordinated the full due diligence workstream through to a clean completion.

Outcome

The transaction closed in August 2024, delivering a valuation in line with the upper range of the market multiple for comparable SaaS businesses at the time. The cross-border dimension of the process — with Atomic ultimately prevailing over competing interest from UK-based strategic buyers — validated Chapter’s international approach and the competitive tension it creates for clients in the lower mid-market.